The power of algae and a biotech brand, turbocharged
Where most people think of a green pond when they hear the word algae, Lgem sees a greener future. Their photobioreactor systems enable the production of algae at industrial scale. A promising sustainable resource, the strains produced by Lgem’s systems are making an impact as a green alternative in industries like health, food and cosmetics. And Lgem’s worldwide solutions are designed to make algae ever more accessible, affordable and beneficial for the environment.
The algae industry is relatively young, but growing fast as it joins other biotech-boosted commodities reshaping global food production. Early adopters are investing in systems that can help them produce different strains of algae for various uses. From cattle feed to wellness smoothies and even carbon capture, the value chain and application of algae is becoming broader every day.
As the industry is set for exponential growth, Lgem knew this was the time to update their commercial operation and find their fit to market with a strengthened unique value proposition. And here’s how Nymark helps them get there.
Laying the groundwork: building a structure for long term goals
In Nymark’s 5 stage approach, we start with a deep dive into understanding the business, brand and positioning. Then we can kick off with a strategic, long term vision for digital transformation and execution. Starting with a commercial strategy, the focus then was on Lgem’s customers.
Creating buyer personas by interviewing customers and doing in-depth market research, we can then integrate this into a customer journey. Together with stakeholders such as Lgem’s chain partners, a solid foundation was built: a strategy that helps Lgem achieve their goals.