How Nymark helped this commodity trading scale-up navigate a complex market segment
Agiboo develops state of the art commodity trade and risk management software. Part of their mission is to increase the availability of this tech – previously only an affordable luxury for larger companies. Agiboo makes a difference to smaller traders by simplifying complex commodity trading, so they can do things like go paperless, or optimise quality, safety and environmental processes.
As a CTRM software supplier in a niche such as commodity trading, a dynamic and highly competitive market, it is important to be more relevant to your target group than competitors. The challenge is to utilise the search behaviour of the target group at an early stage that can eventually lead to a purchase of Agiboo’s software, all while active in a highly complex market segment. And next, you want generated traffic to be converted to leads and happy clients, in an effective and automated way. We knew our solution had to do this without pushing: pull.