‘‘Companies in the top quartile of organisational health deliver around three times the shareholder returns of those in the bottom quartile.’’
Most of the engagement is spent building a new operating model. The structure that maps roles to outcomes. The decision rights that establish who calls what and who needs to be consulted before they do. The cadences that govern how the organisation meets itself, how progress gets surfaced, how disagreement gets aired. These artefacts can feel administrative. In practice they are what a strategy runs on.
The design itself is a sequence of trade-offs; speed against alignment. Local autonomy against consistency. Specialisation against cross-functional fluency. The right balance depends on where the organisation is in its growth, what its strategy demands, what its current capability allows. Only one in five organisations describes itself as excellent at making decisions, and those that do are roughly twice as likely to deliver above-target returns on the major ones. The decision rights inside the operating model are what determines which group an organisation joins.
The model doesn't sit still after launch. Roles drift, decision rights blur as new pressures arrive, cadences fall out of step with what the work actually requires. Part of the engagement is establishing how those drifts get caught and corrected before they accumulate into a second restructure two years later.What comes out is a growth plan. We structure the choices using Playing to Win, the framework developed by Roger Martin and A.G. Lafley. Five cascading questions: what does winning look like, where will we play, how will we win there, what capabilities must be in place, what management systems are required. The questions are interrelated, and each answer constrains the next.
The framework forces concrete choices. Not "we want to grow in Europe," but which segments, which channels, which propositions, which capabilities the organisation needs to build, sustain, or stop investing in. Nearly two-thirds of executives report that their company carries too many conflicting priorities at once. About half say their organisation has no defined list of strategic priorities at all. The discipline of choosing, and of choosing what not to do, is what separates a plan that holds from a plan that drifts.
Markets shift while transformation is underway, new information surfaces, priorities evolve. The cascading structure of Playing to Win absorbs those shifts without losing coherence. A change in market conditions changes the answer to where we play, which propagates through the rest of the cascade in a way that's traceable rather than chaotic.